burn PRESENTS: We Ride – The Story of Snowboarding (Full Movie)

burn PRESENTS: We Ride – The Story of Snowboarding (Full Movie)

“Burn PRESENTS: We Ride – The Story of Snowboarding (Full Movie)” is a captivating and informative documentary that takes viewers on a journey through the history and development of snowboarding. The film explores the cultural influences that shaped the sport, featuring interviews and archival footage from influential figures in snowboarding, such as Todd Richards, Gigi Rüf, Terje Haakonsen, and Jake Burton Carpenter. Directed by Orlando von Einsiedel and Jon Drever, the movie offers a stylish and cinematic experience, enhanced by its soundtrack featuring songs like “Ball of Confusion” by The Temptations and “Coz I Love You” by Slade. Overall, the film showcases how snowboarding has evolved into more than just a sport, becoming a lifestyle and a passion for many.

The documentary delves into the origins of snowboarding, tracing it back to the counterculture movement and surfing in the 1960s. It also highlights the role of key figures like Jake Burton Carpenter and Tom Sims in the growth of the sport and the challenges faced by snowboarding in its early days, including resistance from the ski industry. Throughout the film, viewers witness the transformation of snowboarding from downhill contests to freestyle events, the rise of influential snowboarders like Craig Kelly and Sean Palmer, and the development of subcultures within snowboarding. The movie not only celebrates the thrill and joy of snowboarding but also explores the impact it has had on individuals’ lives and its enduring legacy.

The Making of ‘We Ride – The Story of Snowboarding’

Origin and Influences of Snowboarding

Snowboarding has its roots in the counterculture movement and the popularity of surfing in the 1960s. People were drawn to surfing’s free-spirited attitude and wanted to bring that same feeling to the snowy slopes. It was during this time that the first snowboards were created in Michigan. Sherman Poppen, an engineer at Brunswick Corporation, came up with the idea for the “snurfer,” a small board that allowed people to “surf” on the snow. The snurfer became a popular toy and laid the foundation for the development of snowboarding as a sport.

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The skateboarding culture also played a significant role in the evolution of snowboarding. Skateboarding was another rebellious and alternative sport that drew in young people who were looking for something different. Many skateboarders in the 1970s started experimenting with snowboarding during the winter months, using their skateboarding skills to ride on the snow. The influence of skateboarding can still be seen in snowboarding today, with tricks and techniques that have been borrowed and adapted from the skateboarding world.

Evolution of Snowboarding

In the early days, snowboarding was primarily focused on downhill contests, with riders competing to see who could go the fastest down the mountain. However, as the sport gained popularity, a new form of snowboarding emerged: freestyle. Freestyle events allowed riders to showcase their skills in the terrain park, performing tricks and jumps on rails, boxes, and jumps.

Two key figures in the growth of snowboarding were Jake Burton Carpenter and Tom Sims. Jake Burton Carpenter founded Burton Snowboards in 1977 and played a major role in advancing the technology and design of snowboards. Tom Sims, known as the “father of snowboarding,” was a pioneer in the sport and helped popularize it through his company, Sims Snowboards.

Despite its growing popularity, snowboarding faced opposition from the ski industry. Ski resorts initially banned snowboarders from their slopes, fearing that they would disrupt the traditional skiing experience. However, as more people became interested in snowboarding, ski resorts started to realize its potential and began to accept and accommodate snowboarders.

The Rise of Snowboarding

One of the most influential snowboarders of the time was Craig Kelly. Kelly was not only successful in competitions but also played a crucial role in shaping the sport and its culture. He pushed the boundaries of what was possible on a snowboard and became an icon for aspiring riders. Kelly’s influence helped snowboarding gain acceptance from ski resorts and led to the rapid growth of the sport in the 1980s and 1990s.

Snowboarding became more than just a sport; it became a lifestyle. Snowboarders embraced the freedom and creativity that the sport offered, expressing themselves through their style, tricks, and even the way they dressed. The snowboarding community developed its own subculture, distinct from mainstream skiing.


burn PRESENTS: We Ride - The Story of Snowboarding (Full Movie)

Snowboarding for Everyone

One of the unique aspects of snowboarding is its inclusivity. Anyone, regardless of age, gender, or physical ability, can learn to snowboard. It’s a sport that welcomes beginners and encourages them to try something new. It’s important for beginners to take lessons to learn the fundamental techniques and safety practices of snowboarding. Taking lessons not only helps beginners progress faster but also reduces the risk of injuries.

The participation of women in snowboarding has also increased significantly over the years. Initially, there was skepticism about women’s snowboarding and whether it would attract a significant market. However, once women’s snowboarding gear and apparel were introduced in stores, it quickly gained popularity. Women’s snowboarding has now become a thriving part of the sport, with many talented female riders pushing the boundaries and competing at the highest level.

Notable Snowboarders

Throughout the history of snowboarding, several notable riders have made their mark on the sport. One of these riders is Sean Palmer. Palmer was known for his talent and rebellious attitude. He was motivated by winning and beating others, and his fearless style made him a force to be reckoned with in competitions.

Another influential snowboarder was Craig Kelly. Unlike Palmer, Kelly had a more calculated approach to snowboarding. He focused on backcountry riding and enjoyed the purity of the sport. Kelly’s impact on snowboarding was immense, and he is remembered as one of the pioneers of the sport.

Snowboarding in Europe and America

Snowboarding has evolved differently in Europe and America, each region bringing its own strengths and styles to the sport. Europeans have a more open-minded approach to snowboarding and embrace a variety of disciplines, from alpine events to freestyle. Americans, on the other hand, have excelled in alpine events like racing and slalom, while also making significant contributions to freestyle snowboarding.

The rivalry between Sean Palmer and Craig Kelly was a defining factor in shaping the sport. Palmer’s big tricks and aggressive style pushed the boundaries of what was possible on a snowboard and inspired many riders. Kelly, on the other hand, focused on perfecting his technique and enjoyed the simplicity and elegance of snowboarding. The contrasting approaches of Palmer and Kelly contributed to the diversity and progression of the sport.

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Subcultures Within Snowboarding

Snowboarding has attracted individuals from various backgrounds, creating a vibrant and diverse community. One subculture within snowboarding is urban kids who are influenced by skateboarding. These young riders bring elements of skateboarding culture into snowboarding, incorporating street-style tricks and riding in unconventional urban settings.

Another subculture that emerged within snowboarding is snow skateboarding. Snow skateboarding involves riding a skateboard without wheels on the snow. It requires a different set of skills and offers a unique challenge for riders.

Snowboarding has also provided a rebellious and creative outlet for many individuals. It allows them to express themselves freely and push the boundaries of what is possible on a snowboard. Legendary figures like Terry Hawkinson have left a lasting impact on the sport with their innovative tricks and creative approach to riding.

Journey of Terry A. Hawkinson

Terry A. Hawkinson’s journey in snowboarding is a testament to the passion and dedication of individuals in the sport. Hawkinson’s personal investment in snowboarding began when they bought their own board with their own money. They made the decision to quit the state team in skiing to pursue snowboarding full-time.

Hawkinson quickly rose through the ranks, winning half-pipe contests and gaining recognition as one of the greatest snowboarders of their time. Their unique style and fearless approach to riding set them apart from their competitors.


The story of snowboarding is a testament to the impact that a sport can have on people’s lives. From its humble origins in the counterculture movement and surfing, snowboarding has grown into a global phenomenon that has pushed humanity forward.

The love for the sport and the sense of freedom and creativity it provides have transformed snowboarding into more than just a recreational activity. It has become a way of life for many individuals, who embrace the challenges and joys that snowboarding brings.

‘We Ride – The Story of Snowboarding’ captures the essence of this incredible journey, showcasing the individuals, events, and cultural forces that have shaped the sport. Through interviews, archival footage, and a captivating soundtrack, the movie brings to life the unique history of snowboarding and celebrates its ongoing impact on the world.

Hi there, I'm Jesse Hull, the author behind AK Fresh Pow. "Shred The Knar There Bud" is not only our tagline, but also our way of life. As a Husband and Father, I embrace the thrill of conquering the slopes. Being a retired Infantry Paratrooper has taught me discipline and a love for adventure. Now, as a new snowboarder/skier, I'm embracing the freedom and adrenaline rush that comes with it. Alongside these passions, I am a full-time student at Alaska Pacific University in Anchorage, Alaska, continuously expanding my knowledge and skills. Join me on this exciting journey as we explore the beauty of the snowy mountains together.