20 Years: Off the Wall, On the Snow | Snow | VANS

20 Years: Off the Wall, On the Snow | Snow | VANS

“20 Years: Off the Wall, On the Snow” is a retrospective film by Vans that celebrates the brand’s rich history in the world of snowboarding. Directed by Mike Hatchett and Travis Robb, the film pays homage to the pivotal period that defined a new generation of snowboarding culture. It features interviews with iconic Vans athletes and original riders, showcasing their experiences and shedding light on the evolution of the sport. Through a combination of archival footage and new HD interviews, the film offers a captivating look at the authenticity, creativity, and community that Vans holds dear.

This film serves as a testament to Vans’ commitment to self-expression in youth culture and its support of various action sports. With a strong presence in California, a place synonymous with snowboarding, skateboarding, and surfing culture, Vans has played a significant role in shaping the industry. From its humble beginnings in Huntington Beach to its role in gaining recognition and sponsorship through events like the Triple Crown, Vans has remained dedicated to fostering individuality and pushing the boundaries of style in snowboarding and other action sports.

About the Film

Directed by Mike Hatchett and Travis Robb, “20 Years: Off the Wall, On the Snow” is a retrospective film that honors the rich heritage of Vans Snow over the span of two decades. This film highlights a pivotal period in snowboarding culture and pays tribute to the original Vans riders and global team members who played a significant role in shaping the sport. With a combination of archival and new footage, this film takes viewers on a journey through the history of Vans Snow. The soundtrack features various artists, adding an extra layer of excitement and nostalgia to the film.

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Introduction to Vans

Vans is a well-known action sports footwear, apparel, and accessories brand that has been a driving force in promoting self-expression within youth culture. With over 2,000 retail locations worldwide, Vans has established itself as a leader in the industry. The brand actively supports progressive platforms and events that encourage creativity and individuality. Originating in Huntington Beach, California, Vans has deep roots in the state’s culture, especially in shaping snowboarding, skateboarding, and surfing.

California’s Influence

California has played a significant role in shaping snowboarding, skateboarding, and surfing culture. Its sunny beaches and diverse landscape create the perfect environment for these action sports to thrive. In the early 90s, snowboarding was characterized by experimentation and pushing boundaries. Snowboarding equipment had to be adapted and created out of necessity. Vans recognized the potential of snowboarding in California and became involved in 1995, forming partnerships with pro snowboarders like Shaun Palmer and Jamie Lynn.

20 Years: Off the Wall, On the Snow | Snow | VANS

Vans’ Approach to Snowboarding

Vans’ approach to snowboarding is rooted in authenticity, creativity, and the promotion of the action sports lifestyle. Style and individuality are emphasized, allowing riders to express themselves freely on and off the slopes. Vans has always fostered a strong sense of community and support for its athletes. The brand has been instrumental in organizing influential contests like the Triple Crown, which provided a platform for talented riders to gain recognition and sponsorship. Within the world of snowboarding, style and grace are highly valued in competitions, and Vans has embraced this aspect of the sport.

Featured Riders

“20 Years: Off the Wall, On the Snow” showcases a diverse lineup of riders, including the original Vans riders Shaun Palmer, Circe Wallace, and Kurt Wastell. Through interviews, viewers get a firsthand account of their experiences and the impact they had on the snowboarding community. The film also features interviews with Vans global snowboarding team members, who offer their unique perspectives on the sport. Additionally, iconic Vans athletes such as John Cardiel and Nathan Fletcher contribute to the narrative, showing the breadth and influence of the Vans Snow team.

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Snowboarding Culture Retrospective

The film takes viewers on a journey through the evolution of snowboarding culture. The featured riders share their experiences and memories, providing insight into the early days of the sport and its transformation over the years. From the humble beginnings of the snowboarding industry to the progression of the sport into the culture it is today, “20 Years: Off the Wall, On the Snow” captures the essence of snowboarding and its lasting impact on youth culture.

Importance of Community and Support

One of the key aspects of Vans’ approach to snowboarding is its commitment to supporting athletes throughout their careers. Vans has built a strong sense of community within the snowboarding world, fostering a supportive environment for riders to thrive. By hosting progressive platforms and events, Vans encourages athletes to push their limits and showcase their skills. This unwavering support has allowed riders to reach new heights and has contributed to the growth and development of snowboarding as a sport.

Influence on Today’s Snowboarding

The film pays homage to influential riders like Christian Hosoi and Jamie Lynn, who have had a lasting impact on the sport. Their timeless style continues to inspire snowboarders to this day. Their creative approach to riding, combined with their unique personalities, has left a mark on the snowboarding community. The film highlights the importance of drawing inspiration from these iconic riders, showcasing their contributions to the sport and their ability to shape its future.


“20 Years: Off the Wall, On the Snow” serves as a reflection on Vans’ significant impact on the world of snowboarding. The film celebrates 20 years of Vans Snow heritage and reaffirms the brand’s commitment to authenticity and community. Through the stories shared by the original Vans riders, the evolution of snowboarding culture is brought to life. As Vans continues to support and uplift athletes, the legacy of the brand will undoubtedly continue to shape the future of snowboarding.

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Hi there, I'm Jesse Hull, the author behind AK Fresh Pow. "Shred The Knar There Bud" is not only our tagline, but also our way of life. As a Husband and Father, I embrace the thrill of conquering the slopes. Being a retired Infantry Paratrooper has taught me discipline and a love for adventure. Now, as a new snowboarder/skier, I'm embracing the freedom and adrenaline rush that comes with it. Alongside these passions, I am a full-time student at Alaska Pacific University in Anchorage, Alaska, continuously expanding my knowledge and skills. Join me on this exciting journey as we explore the beauty of the snowy mountains together.